With a population of 38 million, Kenya is a land of contrasts as it is described; covering an area of 583,000 sq Km. It is strategically located within easy reach of export markets in the African region. It shares borders with 5 nations – Tanzania, Uganda, Sudan, Ethiopia and Somalia. Lenient trade policies of the PTA (Preferential Trade Agreement) allow Kenya to serve as a gateway to a vast African market of 400 million consumers.
Domestic trade through 3100 importers, 2990 Wholesalers and over 62,000 shops to retail over make this a most lucrative market. Local Kenyan Industrial sector has also grown from contributing just 8% in 1960 to around 28% in 1997.
